Saturday, April 10, 2010

Getting Personal With My Packaging

With the down turn in the economy, I've had more time to work on the packaging and presention of my hand made jewelry. I've been using vistaprint's free offers for my business cards, note cards( I like to include thank you notes with my mail orders), and craft fair banners for years but recently I've come up with other uses for some of their free promotional materials. I discovered that I can create great looking labels, to personalize the generic jewelry gift boxes I use, from vistaprint's free return address labels. I found a great template on the website that fit my tropical theme perfectly and had them print "Made in Hawaii by Julie Kirby" on the labels instead of my address. I'm very pleased with how great these labels look and I've been getting alot of compliments from my customers. After recieving a vistaprint offer for a free photo upload, I began thinking about how I could create custom earring hang cards using an interesting photo as a background. I discovered that the free 100 standard postcards were the perfect size if cut in half. I took a closeup shot of a banana leaf from the backyard and uploaded that photo to vistaprint. I had them print this photo onto the postcards along with my business name and my own name on either half of the front and a brief bio and my etsy URL on either half of the back. I cut these postcards in half with my paper cutter and then fold down 1" of the top to form the hang tab. Now I have these eye catching, custom earring hang cards and I can't wait to show them off at my next craft fair.